This partnership not just elevated Audi’s existence during the sports field but additionally established the stage for various joint advertising initiatives, Mixing sports and luxury branding.

The cooperation agreement is currently prolonged to Bayern’s women’s crew, with club veteran Thomas Müller performing as the

Aside from entrance-of-shirt branding legal rights, the telecommunications firm has appreciated a fruitful connection Using the Bavarians as it's got overseen the refurbishment with the club’s residence ground, the Allianz Space, into One of the more technologically State-of-the-art sports location on the planet, in addition to many other enthusiast engagement and community ventures.

According to the agreement, Replay would be to act as an official Bayern sponsor right up until June 2027 and outfit both equally the gamers and the specialized and management workers on the club with official and relaxed outfits.

The Gütersloh-centered German domestic appliances model was announced being an Official Spouse from the club in Oct 2020 on A 3-yr deal.

As Section of the deal, Afizzionados broadcasts exceptional FC Bayern written content in around sixty metropolitan areas in Mexico, earning the club obtainable to enthusiasts who're struggling to vacation to Munich on their own.

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According to the offer, along with GetYourGuide, Bayern have released two “Originals by GetYourGuide” presents, which might be exceptional activities offered solely around the platform.

Bowser1900 wrote:Its essentially preposterous.. A brand name with its HQ in Munich having to pay a foreign club more then their domestic biggest lover.. Believe that Bayern will get 60/70 million a year.

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. in comparison with a billion for Man U. So in lieu of generating your own personal domestic team much better, you even load off extra money to an already drowning in dollars foreign opponent.

Varta – Ellwangen-centered German Power storage agency Varta turned an official husband or wife from the club previously this in February in A 3-12 months offer.

Japanese online video game firm Konami has acted because the official videogame spouse of Bayern Munich by way of its soccer simulation game series eFootball

Other than branding legal rights, the offer entails SAP providing the club with analytics program to gauge consumer knowledge and participant overall performance knowledge. In February 2021, Bayern declared they had also employed SAP’s support to standardise their HR procedures.

German multinational application giant SAP is an extended-time husband or wife from the club (due to the fact August 2014) and presently sits on their own Platinum tier of associates.